Thu 14 March 24

Pacifica Warranty acquires Retracare to expand warranty services and products for independent appliance retailers

Pacifica Warranty, the domestic appliance warranty services provider, has acquired Retracare, the extended warranty arm of RETRA, the UK trade association for independent electrical retailers.

Pacifica Warranty, the domestic appliance warranty services provider, has acquired Retracare, the extended warranty arm of RETRA, the UK trade association for independent electrical retailers.

This acquisition continues the strong relationship between the two organisations. Pacifica Warranty has been working with Retracare since 2018, providing insurance-backed appliance warranties to the independent retail sector, including claims management and customer administration.

As a result, there will be a seamless transition, with retailers continuing to be able to use the Retracare platform to register customer warranties.

To enhance the warranty offering, Pacifica Warranty is immediately introducing a suite of new warranty products enabling retailers to offer a greater choice to customers with improved earning potential for independents.

In addition, a new Pacifica Warranty business development manager will act as a direct point of contact for retailers and will be travelling the country to provide training and support.

Alongside its established relationships with manufacturers such as Lamona and Hisense and retailers including Buy It Direct , this acquisition represents Pacifica Warranty’s continued commitment to the independent electrical retail sector.

Founded in 2011, Pacifica Warranty is part of Pacifica, the leading independent provider of Domestic Appliance Repairs in the Major Domestic Appliance (MDA) market.

Pacifica has invested heavily in proprietary IT platforms, which support retailers’ and manufacturers’ warranty services, as well as a team of more than 300 highly skilled appliance engineers who undertake around 400,000 repairs every year.

Pacifica Warranty will work closely with independent retailers to provide the most suitable repair and product replacement options where possible. This includes retailers with engineers being able to either undertake their own repairs or utilise Pacifica’s repair specialists.

Also, product replacements under warranty will be purchased, where possible, through the original appliance retailer.

Neil Martin, managing director of Pacifica Warranty, said: “This strategic move not only strengthens our relationship with the independent sector but also reinforces our dedication to providing comprehensive, flexible warranty solutions and unparalleled support.

“It will also build on our successful and longstanding collaboration in the sector, enhancing an already comprehensive service with increased support and new opportunities for retailers. They will be able to achieve increased and recurring commissions from more warranty sales while providing their customers with the peace of mind that comes with being able to call upon the expertise of Pacifica’s highly skilled appliance engineers.”